Wholesaler and Retailer in Tourism Services

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Wholesalers and retailers play pivotal roles in the distribution and marketing of tourism services, facilitating the connection between service providers, such as hotels, airlines, and tour operators, and consumers. These intermediaries help streamline the complex tourism industry, offering distinct advantages to both businesses and travelers.

Wholesalers, often known as tour operators or travel wholesalers, purchase tourism services in bulk from various suppliers and bundle them into comprehensive packages. These packages may include accommodations, transportation, excursions, and more. Wholesalers negotiate favorable contracts with suppliers due to their purchasing power, allowing them to offer competitive prices to retailers and, subsequently, consumers. For ______ ____________ ______ __ __________ __________ ___________ _______ __.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master of Arts in Tourism Management
Course Code : MTM
Subject Name : Marketing for Tourism Managers
Subject Code : MTM 6
Year : 2022