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Sales Promotion

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Sales Promotion


Posted on : 2022-03-29 17:14:05 | Author : IGNOU Academy | View : 81

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Sales promotion refers to ‘those marketing activities that stimulate consumer shows and expositions.

Purchasing and dealer effectiveness such as displays, demonstration and various non- recurrent selling efforts not in the ordinary routine.” According to A.H.R. Dalen’s: “Sales promotion means any steps that are taken for the purpose of obtaining an increasing sale. Often this term refers specially to selling efforts that are designed to supplement personal selling and advertising and by co-ordination helps them to become more effective.”

In the words of Roger A. Strong, “Sales promotion includes all forms of sponsored communication apart from activities associated with personal selling. It, thus includes trade shows and exhibits, combining, sampling, premiums, trade, allowances, sales and dealer incentives, set of packs, consumer education and demonstration activities, rebates, bonus, packs, point of purchase material and direct mail. Tourism is travel for pleasure; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours Tourism may be international, or within ___________ ____________ __________ ___________ ______ ___ ______ ___ _____ _______ ____________ ____ ________ __________.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master of Arts in Tourism Management
Course Code : MTM
Subject Name : Marketing for Tourism Managers
Subject Code : MTM 6
Year : 2022



IGNOU MTM 6 Solved Assignment 2022
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