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Production and Product Concept of Marketing

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Production and Product Concept of Marketing


Posted on : 2022-03-29 17:12:15 | Author : IGNOU Academy | View : 25

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Word Count : 351

The production and product concepts are two fundamental approaches to marketing that tourism managers should be familiar with when devising strategies to promote their destinations or services.

1. Production Concept:
The production concept focuses on the efficiency and cost-effectiveness of manufacturing and delivering products or services. Tourism managers adopting this approach prioritize production and operational aspects, aiming to produce goods or services in high volumes while keeping costs low. This mindset is rooted in the belief that customers will favor products that are widely available and affordable.

In the context of tourism, applying the production concept may involve streamlining hotel operations, optimizing transportation services, or efficiently organizing tours to minimize costs. However, a drawback of this __ __________ _____________ ___ ____________ ____________ __ _______ ___________ __________ _________ ____________ ______ _________ ____.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master of Arts in Tourism Management
Course Code : MTM
Subject Name : Marketing for Tourism Managers
Subject Code : MTM 6
Year : 2022



IGNOU MTM 6 Solved Assignment 2022
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