Product development and Product Sourcing

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Product development and product sourcing are critical components in the buying and merchandising process, playing a vital role in determining the success of a retail business. Understanding the intricacies of these areas is essential for developing effective strategies that meet consumer demands while ensuring profitability.

Product development involves the conceptualization and creation of new products to meet market needs and trends. It starts with thorough market research to identify gaps and opportunities. This research helps businesses understand consumer preferences, emerging trends, and competitive products. By analyzing this data, retailers can create products that resonate with their target audience. The product development process typically follows several stages, including ideation, design, prototyping, testing, and final production. 

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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : BBA in Retailing with the Modular Apporach
Course Code : BBARL
Subject Name : Buying and Merchandising-II
Subject Code : BRL 10
Year : 2024 2025