Shopping Products and Specialty Products

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Shopping products and specialty products are two important categories in the realm of consumer goods, each serving distinct purposes and targeting different consumer behaviors. Understanding these categories is essential for effective buying and merchandising strategies.

Shopping Products are items that consumers compare based on criteria such as price, quality, features, and style before making a purchase. These products are typically more expensive than convenience products, which consumers buy with little thought or comparison. The shopping product category encompasses a wide range of items, including clothing, electronics, appliances, and furniture. 

When consumers are shopping for these products, they often engage in a process that involves extensive research. They may visit multiple stores, read online ___ ________ ________ ____ __ ___ ___ ______ ___ ______.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : BBA in Retailing with the Modular Apporach
Course Code : BBARL
Subject Name : Buying and Merchandising-II
Subject Code : BRL 10
Year : 2024 2025