What do you mean by merchandising? Describe its process.

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Merchandising refers to the various activities involved in promoting and selling products to consumers. It encompasses a wide range of strategies and practices designed to enhance the appeal of products, optimize sales, and improve customer experience in retail environments. The core objective of merchandising is to ensure that the right products are available at the right time, in the right place, and at the right price. This process involves careful planning and execution, requiring collaboration between various departments within a business, including marketing, sales, inventory management, and visual display.

The merchandising process can be broken down into several key steps:

1. Market Research and Analysis: The first step in the merchandising process is conducting thorough market research to understand consumer preferences, trends, and _____ __________ ___ ________ __ __________ _____ ___ ____ _____ __________ ______ ________ ___.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : BBA in Retailing with the Modular Apporach
Course Code : BBARL
Subject Name : Buying and Merchandising-II
Subject Code : BRL 10
Year : 2024 2025