“Every product category and brand which deals with life-style or fashion operates generally in the core and fashion range”.

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The statement highlights a fundamental aspect of the fashion and lifestyle industry, where products are typically categorized into two distinct ranges: the core range and the fashion range. Understanding the dynamics of these ranges is crucial for effective buying and merchandising, as they directly impact inventory management, consumer preferences, and overall sales strategies.

The core range refers to the staple products that are essential for a brand's identity and customer base. These items are usually characterized by their timeless designs, consistent demand, and ability to appeal to a broad audience. For instance, in a clothing brand, core items _____________ ____________ ___________ _______ ____________ ______ ___ ______ ____________ ____ _____________ _____ ______.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : BBA in Retailing with the Modular Apporach
Course Code : BBARL
Subject Name : Buying and Merchandising-II
Subject Code : BRL 10
Year : 2024 2025