Ethical Advertising Evaluation: Last year during the IPL, the ad regulator, ASCI, had named 14 brands to be found violating its code of guidelines. Since then,ASCi has revised and tightened guidelines for categories such as gaming, edtech, D2C brands, tobacco-related products, celebrity-led ads, and disclaimers. Keep an eye and track the IPL 2023, for violations by ads. Give a detailed report of any 4 violations that ASCI noticed and took action on. 

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Based on ASCI's recent revisions and tightening of guidelines for specific categories, it is possible that there may be violations related to gaming, edtech, D2C brands, tobacco-related products, celebrity-led ads, and disclaimers. Here are four potential violations that could occur during the IPL 2023:

Edtech Company Misleading Claims:

An edtech company may make false claims about the effectiveness of its products in improving academic performance. This violates ASCI's guidelines for misleading advertising. ASCI may take action by issuing a notice to the company and requiring them to withdraw the ad and modify their claims.

Tobacco-related Product Placement:

A tobacco-related company may place their products in the background of an IPL match, violating ASCI's guidelines for tobacco advertising. ASCI may take action by issuing a notice to the company and requiring them to remove the product placement from future ads.

Celebrity-led Ad Misrepresentation:

A celebrity may endorse a product in an ad without disclosing that they have a financial interest in the company. This violates ASCI's guidelines for misleading advertising. ASCI may take action by issuing a notice to the celebrity and the company and requiring them to disclose the financial relationship in future ads.

Disclaimers Not Clearly Displayed:

A D2C brand may not display disclaimers about the limitations of their product or service clearly enough in their ads, violating ASCI's guidelines for deceptive advertising. ASCI may take action by issuing a notice to the company and requiring them to modify their ads to clearly display the disclaimers.

 ASCI has revised and tightened its guidelines for several categories of advertising, including gaming, edtech, D2C brands, tobacco-related products, celebrity-led ads, and disclaimers. During the IPL 2023, it is possible that there may be ethical violations related to these categories, such as misleading claims, product _____________ ____ _______ __ __ ____ ______ __ __.
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Degree : PG DIPLOMA PROGRAMMES
Course Name : Post Graduate Diploma in Advertising and Integrated Communication
Course Code : PGDAIC
Subject Name : Advertising
Subject Code : MNM 23
Year : 2023