IGNOU MNM 23 SOLVED ASSIGNMENT 2025

Ques 1.

Role of Advertising Principles in Real-Life Campaigns

Choose an Indian advertising campaign you find impactful (e.g., Cadbury's "Kuch Meetha Ho Jaye"). Analyze how the campaign applies advertising principles such as persuasion, brand communication, and consumer connection.

Ques 2.

Ad Agency Functions Study

Research a prominent Indian advertising agency. Analyze its structure, major campaigns, and the role it plays in managing client relationships and executing campaigns.

Ques 3.

Indian Language Advertising Study

Analyze an advertisement in a regional language. Discuss how cultural nuances and language play a role in its effectiveness in connecting with its audience.

Ques 4.

Advertising Research Application

Conduct a small-scale survey among friends and family to understand consumer perceptions of a popular brand (e.g., Amul or Reliance Jio). Present insights and suggest how the brand can leverage this research for future campaigns.

Ques 5.

Global vs. Local Advertising

Compare an international advertisement of a global brand (e.g., Coca-Cola) with its localized Indian version. Highlight the differences in messaging, cultural adaptation, and appeal strategies.

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