IGNOU MNM 23 SOLVED ASSIGNMENT

Ques 1.

Recent Indian advertising has seen a strong shift from traditional product advertising to purpose-led and narrative-driven brand communication (for example, Tata Tea Jaago Re, Surf Excel social messaging, or Ariel's gender equality campaigns).

Analyse any one such campaign to examine how advertising functions, principles, and persuasive appeals are used to influence consumer attitudes beyond product purchase.

(Relevant Units: Unit 2 - Functions & Principles of Advertising; Unit 4 -Theories, Models and Appeals)

Ques 2.

Many Indian advertisements today face criticism for misleading claims, exaggerated promises, or ethical violations, leading to ASCI interventions (for example, fairness creams, health supplements, online gaming or fantasy sports ads).

Select any one such case and critically examine the advertisement in terms of advertising classification, critique, and ethical responsibility.

(Relevant Units: Unit 3 - Classification and Critique of Advertising; Unit 15 -Advertising Ethics and Codes; Unit 14 - Laws for Advertising)

Ques 3.

The rise of digital-first brands and start-ups (such as Zomato, Swiggy, Cred, or Nykaa) has changed the way advertising agencies plan, execute, and manage campaigns.

Analyse how the role of advertising agencies, account planning, and client-agency relationships are reflected in the advertising approach of any one such brand.

(Relevant Units: Unit 5 - Ad Agency Structure & Functions; Unit 6 - Client-Agency Relationship; Unit 7 - Account Management)

Ques 4.

Recent Indian advertising campaigns increasingly combine strategic planning, creativity, and research across platforms such as television, digital media, outdoor, and social media.

Select any one contemporary advertising campaign and analyse how brand communication strategy, creative execution, and advertising research are integrated in the campaign.

(Relevant Units: Unit 9 - Brand Communication Strategies; Unit 10 - Strategic & Creative Considerations; Unit 11 - Advertising Research; Unit 12 -Advertising Creativity)

Ques 5.

With the growth of Indian language advertising and regional content on television and digital platforms, brands are increasingly localising their advertising strategies.

Analyse any one recent advertising campaign created in an Indian language or regional context and discuss how cultural relevance, language, and social context shape advertising effectiveness.

(Relevant Units: Unit 13 - Indian Language Advertising; Unit 1 - History & Evolution of Advertising; Unit 4 - Advertising Appeals)

Ques 6.

Recent Indian advertising has seen a strong shift from traditional product advertising to purpose-led and narrative-driven brand communication (for example, Tata Tea Jaago Re, Surf Excel social messaging, or Ariel's gender equality campaigns).

Analyse any one such campaign to examine how advertising functions, principles, and persuasive appeals are used to influence consumer attitudes beyond product purchase.

(Relevant Units: Unit 2 - Functions & Principles of Advertising; Unit 4 -Theories, Models and Appeals)

Ques 7.

Many Indian advertisements today face criticism for misleading claims, exaggerated promises, or ethical violations, leading to ASCI interventions (for example, fairness creams, health supplements, online gaming or fantasy sports ads).

Select any one such case and critically examine the advertisement in terms of advertising classification, critique, and ethical responsibility.

(Relevant Units: Unit 3 - Classification and Critique of Advertising; Unit 15 -Advertising Ethics and Codes; Unit 14 - Laws for Advertising)

Ques 8.

The rise of digital-first brands and start-ups (such as Zomato, Swiggy, Cred, or Nykaa) has changed the way advertising agencies plan, execute, and manage campaigns.

Analyse how the role of advertising agencies, account planning, and client-agency relationships are reflected in the advertising approach of any one such brand.

(Relevant Units: Unit 5 - Ad Agency Structure & Functions; Unit 6 - Client-Agency Relationship; Unit 7 - Account Management)

Ques 9.

Recent Indian advertising campaigns increasingly combine strategic planning, creativity, and research across platforms such as television, digital media, outdoor, and social media.

Select any one contemporary advertising campaign and analyse how brand communication strategy, creative execution, and advertising research are integrated in the campaign.

(Relevant Units: Unit 9 - Brand Communication Strategies; Unit 10 - Strategic & Creative Considerations; Unit 11 - Advertising Research; Unit 12 -Advertising Creativity)

Ques 10.

With the growth of Indian language advertising and regional content on television and digital platforms, brands are increasingly localising their advertising strategies.

Analyse any one recent advertising campaign created in an Indian language or regional context and discuss how cultural relevance, language, and social context shape advertising effectiveness.

(Relevant Units: Unit 13 - Indian Language Advertising; Unit 1 - History & Evolution of Advertising; Unit 4 - Advertising Appeals)

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