Question
Critique an Advertising Campaign: ‘Recently some advertisements were trolled for allegedly hurting cultural sentiments. They were eventually withdrawn and taken down owing to the hysteria they created on social media.’ Give your opinion on such emerging practice of ‘Vigilante Censorship’ by the netzines. Also, state your view on any one of these ads: 1. Dabur’s Fem Creme Gold Bleach Karwachauth ad 2. Ceat’s road crackers ad featuring Aamir Khan 3.Jashn-eRiwaaz campaign by FabIndia
Vigilante censorship refers to the practice where individuals, often from an online community, take it upon themselves to police content that they perceive to be offensive or inappropriate. This phenomenon has become increasingly common with the rise of social media and the ease of sharing and spreading information. While it can be argued that vigilante censorship is a form of democratic expression and allows people to voice their opinions and concerns, it can also have negative consequences, such as the suppression of free speech and the stifling of creative expression.
In the case of advertising campaigns, vigilante censorship can be particularly problematic. Advertisements are often designed to be provocative and to push boundaries in order to attract attention and stand out in a crowded marketplace. However, this can sometimes lead to unintended consequences, such as offending certain groups or perpetuating harmful stereotypes.
The Dabur’s Fem Creme Gold Bleach Karwachauth ad was criticized for perpetuating gender stereotypes and promoting the idea that women need to look a certain way in order to be desirable. The ad featured a woman preparing for the Karwachauth festival, a Hindu tradition where married women fast for the safety and longevity of their husbands. The ad implied that in order to look good for their husbands, women need to use the Fem Creme Gold Bleach product to lighten their skin tone. The ad was accused of promoting the idea that a woman's worth is determined by her appearance, which is a harmful and regressive  _____________ ___________ ___________ _______ __ ___ ___________.
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Analyse an Advertisement: Select any one advertisement that has been recently aired or published. Critique the ad based on the following parameters: • Target audience • Message conveyed • Creative execution • Effectiveness in achieving the objective • Any ethical concerns.
Ethical Advertising Evaluation: Last year during the IPL, the ad regulator, ASCI, had named 14 brands to be found violating its code of guidelines. Since then,ASCi has revised and tightened guidelines for categories such as gaming, edtech, D2C brands, tobacco-related products, celebrity-led ads, and disclaimers. Keep an eye and track the IPL 2023, for violations by ads. Give a detailed report of any 4 violations that ASCI noticed and took action on.
Ad Copywriting Exercise: This question focuses on developing ad copywriting skills. Write a series of ads for a product or service using different persuasive techniques such as humour, fear, or emotional appeal. Now, explain why you chose each appeal and discuss which one is most effective from your point of view.
Critique an Advertising Campaign: ‘Recently some advertisements were trolled for allegedly hurting cultural sentiments. They were eventually withdrawn and taken down owing to the hysteria they created on social media.’ Give your opinion on such emerging practice of ‘Vigilante Censorship’ by the netzines. Also, state your view on any one of these ads: 1. Dabur’s Fem Creme Gold Bleach Karwachauth ad 2. Ceat’s road crackers ad featuring Aamir Khan 3.Jashn-eRiwaaz campaign by FabIndia
Agency Report: Choose an ad agency of your choice and create a report on the following aspects: • Agency background • Clientele • Agency structure and functions • Account management processes • Ideation and copywriting processes • Creative work samples. You may either visit an ad agency in your vicinity or research any national or international level agency from the internet.
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