Agency Report: Choose an ad agency of your choice and create a report on the following aspects: • Agency background • Clientele • Agency structure and functions • Account management processes • Ideation and copywriting processes • Creative work samples. You may either visit an ad agency in your vicinity or research any national or international level agency from the internet.

Word Count : 959

---

Background:

Ogilvy is a global advertising and marketing communications agency founded by David Ogilvy in 1948. The agency has its headquarters in New York and has over 132 offices in more than 83 countries worldwide. Ogilvy is part of WPP, a leading global advertising and marketing services group.

Clientele:

Ogilvy has a diverse range of clients, including some of the world's most well-known brands such as Coca-Cola, Ford, IBM, Nestle, and Unilever. The agency also works with several non-profit organizations, including the American Heart Association and the World Wildlife Fund.

Agency structure and functions:

Ogilvy operates under a decentralized structure that allows individual offices to make independent decisions based on local market conditions while still adhering to the agency's global brand standards. The agency is organized into various departments, including account management, creative, strategy, production, and technology.

Account management processes:

Ogilvy's account management team is responsible for managing client relationships, ensuring that campaigns are delivered on time and within budget, and identifying new business opportunities. The agency's account managers work closely with clients to understand their business needs and objectives, and then develop strategic marketing plans to meet those needs.

Ideation and copywriting processes:

Ogilvy has a team of experienced creatives who develop ideas and concepts for campaigns. The agency's creative team includes copywriters, art directors, and designers who work together to create effective and impactful advertising. The agency follows a rigorous creative development process that involves research, brainstorming, _____ _______ _________ __________ _____________ __ _____ ______ ________.
__________ _______ _____________ ______ ___ ___ __ __.
______ __________ _____________ _____ __________ ________ ___________ ____ __________ ______ ______ ___ ___.
____ ______ _______ ____________ ________ ________ __________ ________ ____ ___________ ______ ____________ ___ __ ________.
_____________ _________ _________ _______ _____________ __________ _______ _______.
________ ___ _________ ___________ ________ __________ __ _____ _________ _____________ ____.
_____________ ___________ ___ __________ ____________ _________ _________ ______ __ ____ ___________ ___________ ____.
___________ ___ _____________ _____ __________ ____________.
_____ _________ ___ ___ ____ _____________ ___ _______ __________ ___________ ____________ __________ _____.
_____ _______ __ __________ ______ _______ ___ _____ _______ ____________ ___ __.
_______ _________ ___________ ___ ___ _______ _____________ _______ _______ ____ _____________ ___________ ________.
_________ ___________ _____________ _____________ _________ ______ _______ __________ ______ __________ ______ ____ ____ ___ __.
___ __________ _____________ _____ ____ _________ _______ ________ ______ ____ _______ _________ _______ ________ ___________.
_______ _____________ _________ ___________ ___ ____________ ______ __________ _________.
______ __ ___________ ___________ ____ _________.
________ _____________ __________ ____ _________ _____________ _____________ _____________ ___________ _____.
_____ _______ _________ _____ _________ ____ _______ ______.
_________ ____________ ________ ___________ ___________ _________ ________ ________ __ ___________ _____________ ________ ____ _____________.
_____________ ____________ ____ __________ ___ _______ _____________ ________ __________.
________ _________ _______ __________ _______ ________ ________ __________ ________ _____ ___ _________ _______ ____.
________ __ ________ ___________ ______ _____________ ___________ _____ _______ ____________ ________ _____________ __ __________ ______.
_________ ________ ______ ________ ___________ _____________ ________ ____________ ______ _____________.
___ _________ _____ ____ ____________ __ ________ _________ ____ ______ ____________ _________ __________ _____ _______.
_____ _____________ __________ ______ ____________ ____________ ______ ______ _______.
_______ _____ ________ ______ _________ __________ _________ _______ _______ __ ___________ _______ ___ ______.
____ __ ___ ____ ________ _____ _____ _________ ________ _________ ____________.
_____________ ____ _________ ____________ __________ ________ __ ___________ ____ ____________.
____ __________ ____ _________ _________ _______ __________ __.
__________ ________ __________ ____________ _____ _______ _____ __.
_________ ___ ______ _____________ _____ ____________ ___________ ____ _____________.
______ _____ _____ _______ ________ __ _____________ __________.
_______ __ ___________ _____ __________ ___.
__ _____ _____________ ____ _____ ___ __ _____________ ______.
_________ __ ___ ___________ ______ ______ ___ ____ _________ ____ ___.
_____ __________ ____ _________ __ ___ __ ______ ___ _____ _________ _________ _________.
__________ ______ ___ _________ ________ _____________ _____________ ________ _____ ______ ___________ ______ ____________ _____________.
__________ __________ _______ _______ _________ _____ ______ __________ ____________ _________ __________ ______ _______ _________.
_________ __ _______ ____________ __ _____________ ______ _____________.
_____________ ____________ ___ ___ ____ _____________ ___________ ________ ____ _________.
___ ____________ _____ _______ __________ ___ __________ __________ ___________ _________ _________ _____.
_________ ___ _______ ___ ___ ____________ __ ____ ___________ _____ _________ ____________.
___________ __________ ______ _______ _______ ____________ ___________ __________ __________ ___ _________ ___ ___________ _____.
____________ ____________ _______ __________ _____________ ________.
_______ __________ _____________ ______ ___________ __________ ____ _________ ___________ ___ _______.
_____________ ___________ __________ ____________ ________ _______ __ _________ __________ __ _______ ____________ ___ ________ ___________.
___ _____ ___ ________ ____________ ________.
______ ______ ____________ __________ _________ _______ ________.
__________ _____________ ____ ____________ _________ ______.
__ _____________ ________ _____ _______ _________ ____________ ___ ___ ____________ _____ _____ __ __.
_____ ______ __________ ________ ____________ ___________.
______ ___ ________ ________ _______ ____________ ____ ________ _____________ _________ _______.
__ ____________ _____ ____________ ____________ _____ _____ __________ _____ _____.
___ ________ _____ _____________ _______ ____________ _____________ _____________ ___.
_________ _____ _________ __ _____________ __________ _____ ______ _____________.
__ _________ ___ ___________ _____ ________ ___ ___________ ___ ________ ___________ _________.
___________ ____________ ______ ____ ___ ____________ _________ ______ __ ________.
_____ ____________ _______ _________ _____________ __ __ _________ __________ _____.
___ ___________ __ _____ ___________ ___________ __ _______ __ ____________ ______ ______.
_____ _________ _________ __ ____ ____________ ________ ___ ___.
__________ ___ ____________ ____________ __________ ___________.
___ ________ ____________ ____ ___ ________ ________ ________ __ ___ __________.
__ ____________ _____________ _________ _________ ___________.
__ _____________ ________ ___ ___________ _____________ ____________ ____________ ________ ____________ ______ _____ __ ___________ __.
______ __________ _________ _____________ ____________ ____ _______ ___________ _______.
_____________ ______ __________ ________ __________ __________ ____________.
_______ ___________ __ _____________ ________ ___________ _______ _________ ____________ ___ _______ ____ _________ _____________.
_____ ____ __________ ___________ ____________ __________ __________ ____ ___.
_________ ____ _________ ____ ___ _________ _________ ________ ___.
____________ _________ __ _______ ________ ______ ____ ______ ___.
_______.
Click Here to Order Full Assignment on WhatsApp

Degree : PG DIPLOMA PROGRAMMES
Course Name : Post Graduate Diploma in Advertising and Integrated Communication
Course Code : PGDAIC
Subject Name : Advertising
Subject Code : MNM 23
Year : 2023