What do you mean by merchandising? Describe its process.

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Merchandising refers to the activities involved in promoting and selling products in the retail market. It includes all the strategies, techniques, and operations used to enhance the display, availability, and sale of products, with the aim of increasing revenue and customer satisfaction. Merchandising focuses on the right mix of products, pricing, promotion, and placement.

The merchandising process involves several key stages. First, product selection ___________ __________ _____________ __ ________ _____ ____ _______.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : BBA in Retailing with the Modular Apporach
Course Code : BBARL
Subject Name : Buying and Merchandising-II
Subject Code : BRL 10
Year : 2024 2025