Shopper’s Stop (SS)

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Shopper's Stop (SS) is a prominent retail chain in India, specializing in a wide range of products, including apparel, accessories, and home goods. The company emphasizes creating a unique shopping experience through various merchandising strategies. 

One of SS's key approaches is its focus on customer segmentation, tailoring its product offerings to meet the diverse needs of different consumer groups. This strategy is ____ _____ _____________ ______ __ _________ __________ _________ _____________ ______ _________ ___ ________.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : BBA in Retailing with the Modular Apporach
Course Code : BBARL
Subject Name : Buying and Merchandising-II
Subject Code : BRL 10
Year : 2024 2025