What do you mean by "Method of Presentation? Discuss ideal presentation standards in the retail store giving suitable examples.

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"Method of Presentation" refers to the way products are displayed and organized in a retail environment to attract customers and encourage purchases. It encompasses the strategies used in visual merchandising to enhance the shopping experience and promote specific items. Effective presentation aims to create a compelling and engaging store layout, highlighting products in a manner that aligns with the store's branding, enhances customer experience, and maximizes sales.

In a retail store, the ideal presentation standards include several key aspects:

1. Store Layout and Design: A well-organized store layout helps guide the customer through the space, ensuring easy navigation and optimal product exposure. For example, supermarkets often use a grid layout to lead customers through aisles, while high-end fashion stores might use a more open, free-flowing layout to highlight exclusive items.

2. Product Placement: Products should be strategically placed to maximize visibility and accessibility. High-demand or promotional _____________ ________ _________ ___ __________ ________ ___________ ___________ ___________ ___________ ___________ ____________ _____.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : BBA in Retailing with the Modular Apporach
Course Code : BBARL
Subject Name : Buying and Merchandising-II
Subject Code : BRL 10
Year : 2024 2025