Relationship Marketing

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Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers versus new customer acquisition through sales and advertising.

A good relationship marketing strategy is rooted in building customer loyalty and lasting, long-term engagement with your customer base. Benefits include increased positive word-of-mouth, repeat business, and a willingness on the customer's part to provide valuable feedback to the company and their peers. 

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It differentiates from ____ _______ _______ ___________ _____ ___ ___________ ____ ___________ _____________ _____________ ___ _________ _____ _______.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master of Commerce
Course Code : MCOM
Subject Name : Marketing Management
Subject Code : MCO 6
Year : 2022 2023