Rural marketing in India offer huge opportunities and throw challenges to marketers”.

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Rural marketing in India presents both opportunities and challenges for marketers. On one hand, there is a large and untapped market in rural areas with a growing purchasing power. On the other hand, reaching and effectively marketing to rural consumers can be difficult due to factors such as limited infrastructure and a lack of access to technology. Additionally, cultural and linguistic differences can also pose challenges for marketers. Despite these challenges, many companies have found success in rural markets through strategies such as developing localized products and marketing campaigns, and building distribution networks in rural areas.

Rural India is home to around 70% of India's population and represents a significant market opportunity for companies. The rural market ____________ ____ ______ ___ __ _____________ _____________ _______ _____ __________ ___________ __.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master of Commerce
Course Code : MCOM
Subject Name : Marketing Management
Subject Code : MCO 6
Year : 2022 2023