Positioning

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Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once ______ _____ ___________ ________ ____________ ______.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master of Commerce
Course Code : MCOM
Subject Name : Marketing Management
Subject Code : MCO 6
Year : 2022 2023