Explain the importance of fruit and vegetable marketing. Write different factors influencing marketing of fruits and vegetables. Explain marketing channels.

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Fruit and vegetable marketing is the process of bringing fresh produce from the farm to the consumer. It plays a critical role in the food industry and is essential for ensuring that consumers have access to fresh, healthy, and affordable produce. The following are some of the reasons why fruit and vegetable marketing is so important:

1. Increased Access to Fresh Produce: Marketing helps to increase access to fresh fruits and vegetables for consumers, especially in areas where fresh produce is scarce or not readily available. It ensures that consumers can access a wide variety of fresh produce all year round, regardless of the season.

2. Improved Food Security: Marketing helps to improve food security by ensuring that consumers have access to fresh, nutritious food. It also helps to reduce food waste by ensuring that produce reaches consumers before it spoils.

3. Supports Small-Scale Farmers: Fruit and vegetable ______ ____ ___________ _________ __ ____________ ____________ ___ ____________.
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Degree : DIPLOMA PROGRAMMES
Course Name : Diploma in Watershed Management
Course Code : DWM
Subject Name : Horticulture and Agroforestry System
Subject Code : BNRI 106
Year : 2023