Explain the following terms:
 i) Advertising campaign planning creative considerations
 ii) Advertising campaign planning media considerations
 What is your advice to an adverting manager handling a          new range of unisex bathing soaps targeted at young            working professionals the creative considerations that he       should consider and why? 

Word Count : 1272

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i) Advertising Campaign Planning Creative Considerations:
When planning an advertising campaign, creative considerations play a crucial role in developing effective and impactful advertisements. Here are some key aspects to consider:

Target Audience Understanding:
It is essential to have a deep understanding of the target audience, their needs, preferences, and behaviors. This knowledge helps in crafting creative elements that resonate with the audience and effectively communicate the benefits of the product or service.

Unique Selling Proposition (USP):
The creative strategy should highlight the unique selling proposition of the product. What sets it apart from competitors? Identifying and communicating the USP helps in capturing the attention of the target audience and differentiating the product in the market.

Message Development:
Developing a compelling and concise message is crucial. The creative team should focus on creating a clear and memorable message that conveys the key benefits and value of the product. The message should be aligned with the target audience's language, tone, and aspirations.

Creative Concept and Execution:
The creative concept is the central idea that drives the advertisement. It should be innovative, engaging, and align with the brand's image and values. The execution of the concept should be visually appealing, emotionally impactful, and relevant to the target audience.

Visual Elements:
The choice of visuals, such as images, colors, typography, and graphics, should be carefully considered. Visual elements should complement the message and evoke the desired emotional response from the audience. Consistency in visual branding across different platforms enhances brand recognition.

Storytelling:
Storytelling is a powerful technique in advertising. It helps to captivate the audience's attention and create an emotional connection with the brand. Developing a compelling narrative around the product, its benefits, or the consumer experience can leave a lasting impression on the target audience.

Brand Consistency:
The creative elements should align with the brand's overall identity, values, and positioning. Consistency in messaging, tone, and visual elements across different advertising channels helps build brand recognition and trust.

Call-to-Action (CTA):
The creative considerations should include a clear and compelling call-to-action. A well-designed CTA motivates the audience to take the desired action, such as making a purchase, visiting a website, or contacting the brand.

ii) Advertising Campaign Planning Media Considerations:
Media considerations are crucial in advertising campaign planning to ensure that the advertisements reach the target audience through the most appropriate channels. Here are key aspects to consider:

Target Audience Reach:
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master in Business Administration
Course Code : MBA
Subject Name : Integrated Marketing Communication
Subject Code : MMPM 7
Year : 2023