Distinguish publicity and public relation. Discuss the role and their importance in the promotion of a firm product/ services offering with an example. 

Word Count : 1348

---

Publicity and public relations are two distinct but interconnected concepts in the field of marketing and communication. While they share similarities, they serve different purposes and have different approaches. Let's distinguish between publicity and public relations and discuss their roles and importance in the promotion of a firm's product or service offerings, along with an example.

1. Publicity: Publicity refers to the dissemination of information or news about a product, service, or company through various media channels, typically through unpaid or earned media coverage. It involves capturing the attention of the media and persuading them to cover a story or news related to the firm's offerings. Publicity is often achieved through press releases, media events, product launches, or by providing media with newsworthy information.

Role of Publicity: The primary role of publicity is to generate awareness and attention for a firm's product or service offerings. It aims to create positive buzz and interest among the target audience by leveraging media coverage. Publicity helps in building credibility and third-party endorsement, as the news or stories are presented by independent media sources. It can also influence public opinion and shape the perception of a brand or product.

Importance of Publicity:

• Cost-effective: Publicity can be a cost-effective way to generate awareness and gain exposure, as it involves free or earned media coverage. This can _________ ______ ___________ ____ ____________ ___________ ________ ____________ _____ _________ ________ _______ _________.
  ___ ____ ___________ _____ _____ ___ _____________ ________ ___ ___ _____ _______ _______ ____________.
  ________ ____ ______ __ ___________ _____________.
  _______ _________ ____________ ___________ ____________ _______ ________ __ ___________ _________ _________ ____.
  ____ _____________ _____ ___________ _________ _____ ____ ____________ __________ _____________ ___ _________ _____ ____________ ________.
  __ _____________ ___________ ___________ _____________ _____________ _____ ________ ________ ________ ____ ____________ _____ _____________ _____________.
  ____________ _____________ _____________ ________ ___ ____ _____ ___________ ______ ____________ __________ ______ ____________ ________.
  ____ ___ ______ ________ _____ ______ __ _________.
  _____ ________ ______ __________ ______ _______ __ ___________ _____ __________ ___________.
  _____________ ___ __ __________ _________ _____ _______ ____ __ ____ _______ _____ ____________ _______.
  ____ _______ _________ _____ __________ ________.
  ___________ ______ ___________ ______ __________ ___________.
  ______ __ __ __________ ______ ___________ ________ _____ ___________ _________ _____________ _____ ___________.
  _______ ___ __________ ___________ _________ ______.
  _____________ ____________ _________ ____________ ________ _______ ___ __________ _________ __ __.
  __ ___________ __________ ____________ ___________ _____ ___________.
  __ ________ ______ _____________ _____________ __________ ____ ___________ ____ ___.
  ___________ _______ __________ __________ ___________ __ ____ __ _____________ _______ __ _______ _____________ _______ _________.
  __________ ___ ____________ __ ________ __________ _________ __ _____________.
  __ ________ __ ___________ _______ __________ __ ________ ____ _________ __ ____________ _______ ___ _____________.
  ____________ __________ ___________ ________ ________ ________ ___ _______ __________ ___________ __________.
  _________ __ _______ __ ______ _____ ____ _________.
  _____________ _______ ________ _______ _____ _______ _____ ________ ________ __________ ____.
  __________ ___ ______ _________ _____ _____ ___________ ___ ____________ ___ __ __________ ________.
  _____ _____________ _________ _______ __ __ ____________ __________ ___ _______ _____________ ________ ____________ __________.
  ____________ ______ __ ___________ ___________ _____ ________ __________ ______ _____ ____________ ____________ ____________.
  ____________ __ _________ ____________ ____ ___ ________ ____________ _____________ ________ _________.
  _____________ ___________ __________ ______ _____________ __________.
  _____________ _______ ___________ ________ ______ _________ _________ ___________ ____________ ____________ ___________ ________ _____________ _____________ ______.
  _________ _____ _____________ __________ __ _______ _________ ____ ______ ________ _____________ ___________ ____________ _______ _____.
  _________ ___ _____ _______ ___________ _____ ______ ____________ _______ __________ __________ _________.
  ___ ______ ___________ ____ _____________ _________ ___ ________ _______ _________ _________ ____ _______.
  _____________ ________ __________ ________ _____ ________ ______ _____________.
  __ ___________ __________ _____ _________ ____ ________ ______ _______ _______ _____.
  _________ _________ ___________ ____________ ____________ _______ ________.
  ___________ __ _________ ___ _____ ____ _____ ___________ _____________ ____________ _____________ _______ _____.
  _______ __________ __________ __________ ________ __ __________ _____________ ________ ______ ____________ __________ _____ ____________.
  _________ _____________ __________ _______ ___________ _____ ___________ ______ ________ ____________ _____________.
  __ _____ ________ ___________ _______ _______ _____ _______ __ __________ ___________ _____________ ________ ___ _____________.
  ___________ _________ __ __ _____ ______ _____.
  _______ _____________ ____ __ _____________ _________ _______ __ _______ _______.
  __ ______ _____________ __________ ___________ ____________ __________ ____________ ________ _____ ___ __ _____ ________ ____________.
  ________ _____ ___ __ ______ ___ __________.
  ____________ __ _____ _____________ ___ __.
  ___________ _________ ___________ ________ ____________ ___________ ________.
  ________ ____ _______ ______ ______ ________ _____ _____ ____ ________.
  ____ _____ ___________ _______ ____ ______ _____ _______.
  ____________ ______ ____ __ ______ _________ _________ ______ ____.
  _____ __________ _________ __________ _____________ ____ ____________.
  _________ ___________ ______ _____ ___________ ______ _____ _______ _________ _________ ___________ _________ ___.
  ________ ________ ____ ____________ _____ _____ ____ _______ ________.
  __ ___ __ ____________ __ __ _____ ____.
  _____ ______ __________ _____ ____ _________ ___ ________ _______ __________ __ __.
  ____ _______ ______ ___ _____________ _____________ ______ ___________ ______ _______ ________ ______ ___________ ___________ ________.
  _________ ________ _______ ____________ ___________ ____________ __ ___________ _____________ __________ ____________ ___ _____________ _____________.
  ____ ___ ___ __ ___________ ____________ ________ __________ ____ _______ _____ __________ _________ ____________ ____________.
  _____ _____________ ______ ___________ ______ ____ ____ ___________ ___ ___ __.
  ______ _____ ___________ __________ __________ ______ _________ ___________ ________ _______ ___ ______ _______ _______ ____.
  ________ ___ ___ ______ ________ __ ____________ ____________ _____ ____ ____________ ___________.
  ____________ ___ ____________ ___________ ________ ___ _________.
  __ ____ ________ __________ ______ ___________ ______ ____ ___ ________.
  ________ ___ ____ _____ _____________ _______ ___ ______ _______ _____ ____ _____________ ___________ _____ ________.
  ____ ___________ __________ __ _____________ ____________.
  ___________ _____________ ________ _____ _______ ______ __ ____________ _____________ ______ ______ ___________.
  ________ __________ ___________ _____ ___ _______ __________ ______ ___ __.
  _______ __________ _________ ___ ______ _________.
  ___________ ___ ____ _________ __________ __________ _________ __________ ____ ____________ _____ ______ ____ __ __________.
  ___ _________ _____________ ___ ______ ______ _________ ___ _______ _________.
  ____ ____ ______ __________ ___ ___________ _____________ _____ __________ __________ ____________ ___________.
  ___ _________ __________ _____ _________ ___ _______ _______ ___________.
  _______ __ _____ _____ __ _____ _____ ____.
  ___ ___ ___________ ___ ____________ _____ ____________ _____________ _____________ ___ ______ ___________ ___________ __________.
  ____________ ____________ _________ ______ ____ _____ ______ __ ______ ________.
  ________ _____________ _______ _____________ _____________ __ ___ __________ ____ _____ ________ _______.
  ________ __________ ________ _________ _________ _____________ _______ _______ ___ __________ _____________ _____.
  __ ________ _____________ ______ _____________ _____ ___.
  _____________ __ ______ ________ ____ ______ _____ ___ ___________ ____ _____ __________ ____ ____.
  ___ _____ ____ _________ ______ _______ ____ ___ __________ ______ _____ ________.
  ____ ____ ___________ ___________ ____ ___________ ______ ___ ______.
  __ ___________ ____________ ______ ____ _____ ___ _____________ ____________ ___________ ______ __.
  _________ __________ __ ____ ____ _____ ____ ___________ __________ _____________ ________ __________ __________.
  _____________ __ ______ __________ __________ _____ _____________ ___________ ____________ ___________ ___________.
  __________ ___ _______ ______ ___________ __________.
  _____________ _________ _________ ____ ____________ ____________ ____________ ____ ____ ______ ___ ____________ _______ _____________.
  __________ ________ _______ ____ _____ __ ____ _____.
  ____ ____________ ________ _________ ______ ______ _________ _____.
  ______ ____________ ___ ____________ __ ______ _________ ___________ _____ ___________ _____________ _________ _______.
  _____ ______ ___________ ___________ ______ _____ ____________ ___ ___________ _____ ___ __________.
  _____________ __ _______ ______ ______ _______ _________ ____________ ________ _______.
  __ ____________ ___________ ________ _______ _____________ _________ _____________ ___ ____________ __________ ___________ _____.
  ___ ___ _________ __________ ____ ________ _________ _____________ __________ ____________ __________ ____ ______ __________.
  ________ ______ _________ _______ ____________ _____ __ __ ________.
  _______ ________ ___ _____________ ___ ________ _____ _______ _____.
  __ _______ __ ____ ________ ________.
  _____________ ______ ____________ ___ _________ __________ ________ ____ ___ ________ ______ _________ ______.
  ___ __________ _________ _________ __ _______ __________ ____ _____________ ____ __________ ______.
  ___________ ____ __________ ___________ _____________ ________ __ ___________ _________.
  _________ _________ ________ __________ ___________ ____________ _______ ___________ ____ _____________ _________.
  _____ ____________ __ _____________ __________ ____.
  _________ ______ __________ ___ _____________ __________ ____________ ______ _____ _________ _________ __________ _______.
  _____ _____________ __________ ____________ _______ _______ __ ____________ ________ _____ _____________.
  _______ __ ____ ______ _____ _____________ ___ ________ ________ _____ __________ _______ _________.
  ____ __________ _______ ____________ _____________ __________.
  _____ _______ __ ___________ _______ __ __ ________ ____________ _______ _____________.
  Click Here to Order Full Assignment on WhatsApp
  

Degree : MASTER DEGREE PROGRAMMES
Course Name : Master in Business Administration
Course Code : MBA
Subject Name : Integrated Marketing Communication
Subject Code : MMPM 7
Year : 2023