Select and discuss any two products/brands where the role of IMC has largely contributed to their success stories

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Two products/brands where the role of Integrated Marketing Communication (IMC) has significantly contributed to their success stories are Apple and Nike. Both Apple and Nike have effectively utilized IMC strategies to build strong brand identities, engage consumers, and drive their success in the competitive global market.

1. Apple: Apple is a prime example of a brand that has leveraged IMC to create a strong and distinctive brand image. Apple's success can be attributed, in large part, to its ability to integrate its marketing messages across various channels and touchpoints. Here are some key elements of Apple's IMC strategy:

a) Consistent Branding: Apple has created a consistent and cohesive brand identity through its IMC efforts. The company's iconic logo, sleek product designs, and minimalist marketing campaigns have become instantly recognizable. Whether it's their advertisements, packaging, or retail stores, Apple maintains a consistent visual style that reinforces its brand values of simplicity, innovation, and elegance.

b) Integrated Product Launches: Apple is known for its highly anticipated product launches that generate immense buzz and excitement among consumers. Apple strategically utilizes multiple communication channels, such as social media, online streaming events, press conferences, and traditional advertising, to create a unified and synchronized launch experience. By leveraging IMC, Apple ensures that its product launches are memorable, generate media coverage, and create a __ ________ _________ ______ _____________ _____________ _________.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master in Business Administration
Course Code : MBA
Subject Name : Integrated Marketing Communication
Subject Code : MMPM 7
Year : 2023