What is meant by diffusion process? Describe the elements in the diffusion of innovations.

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Diffusion process refers to the spread of an idea, innovation, or new product from its source of origin to the larger population. This process involves the transmission of information about a new idea or product through various channels and its adoption by individuals and organizations over time. The diffusion of innovations is a complex process that depends on various elements, including the innovation itself, the communication channels used to transmit the information, and the social, economic, and cultural context in which the diffusion occurs.

The following are the elements in the diffusion of innovations:

1. Innovation: The first and most important element in the diffusion process is the innovation itself. This refers to a new idea, product, or technology that is perceived as being novel and valuable. The nature of the innovation, such as its relative advantage, compatibility with existing systems and practices, and the level of complexity, can have a significant impact on its rate of diffusion.

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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master of Arts (Development Studies)
Course Code : MADVS
Subject Name : Development Communication and Extension
Subject Code : MDV 108
Year : 2022 2023