Discuss the methods of measuring opinion leadership with advantages and disadvantages.

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The measurement of opinion leadership is a crucial aspect in understanding the spread of information and ideas within a community. Opinion leadership refers to the influence an individual has over others in their social network regarding their opinions, attitudes, and behavior related to a particular topic or product. The measurement of opinion leadership is important for marketers, policy makers, and other organizations to understand how information and ideas are spread through a community. In this essay, we will discuss the methods of measuring opinion leadership and their advantages and disadvantages.

Self-Report Method: The self-report method is a commonly used method in which individuals are asked to rate themselves on their ______ _______ _________ ___ _______ _______ ____.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master of Arts (Development Studies)
Course Code : MADVS
Subject Name : Development Communication and Extension
Subject Code : MDV 108
Year : 2022 2023