What are the different pricing techniques? Discuss the different pricing techniques followed in supermarket, discount store and hypermarkets.

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### Overview of Pricing Techniques in Retailing

Pricing techniques in retailing are strategies used to determine the price at which products are sold to customers. These techniques aim to maximize profit, attract customers, and remain competitive in the market. The choice of pricing technique can vary depending on the type of retail establishment, such as supermarkets, discount stores, and hypermarkets.

### 1. Supermarkets

Supermarkets are large retail stores that offer a wide variety of food, household items, and other goods. They cater to a broad customer base and typically use the following pricing techniques:

- Everyday Low Pricing (EDLP): Supermarkets often adopt EDLP to offer consistently low prices on a wide range of products. This strategy helps in building customer loyalty as shoppers perceive the store as a place where they can always find good deals.
  
- Promotional Pricing: Supermarkets frequently use promotional pricing, such as discounts, BOGO (Buy One Get One) offers, and seasonal sales. These promotions are designed to attract customers and boost sales volumes, particularly for perishable goods.

- Loss Leader Pricing: Supermarkets might sell certain key items at a loss or at break-even prices to draw customers into the store, where they will likely purchase other full-priced items. For example, milk or bread is often priced very low to attract customers.

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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : Bachelor of Business Administration in Retailing
Course Code : BBARIL
Subject Name : Overview of Retailing
Subject Code : BRL 101
Year : 2024 2025