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Explain the meaning of service retailing. Discuss about the popular fo

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Explain the meaning of service retailing. Discuss about the popular forms of retail employment?


Posted on : 2024-10-09 00:04:18 | Author : IGNOU Academy | View : 94

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Service retailing refers to the sale of services rather than tangible products. This sector encompasses a wide array of industries, including hospitality, healthcare, banking, and personal services. Unlike traditional retailing, where customers purchase physical goods, service retailing focuses on delivering experiences and intangible benefits. The essence of service retailing lies in the interaction between service providers and customers, where the quality of service significantly impacts customer satisfaction and loyalty. Key characteristics of service retailing include intangibility, inseparability, variability, and perishability. 

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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : Bachelor of Business Administration in Retailing
Course Code : BBARIL
Subject Name : Overview of Retailing
Subject Code : BRL 101
Year : 2024 2025



IGNOU BRL 101 Solved Assignment 2024 2025
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