Selling and Marketing Concept of Marketing

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Selling Concept and Marketing Concept in Tourism Marketing:

Selling Concept:
The selling concept in tourism marketing is a traditional and product-focused approach. It revolves around the idea that aggressive promotional efforts and sales tactics are necessary to persuade travelers to purchase a specific tourism product or service. Tourism managers adopting this concept primarily focus on maximizing sales ___________ __ _____________ __ ______ ________ __.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master of Arts in Tourism Management
Course Code : MTM
Subject Name : Marketing for Tourism Managers
Subject Code : MTM 6
Year : 2022