Market Segmentation and Tourism 

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Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.

Travel and tourism are important industries in many countries, providing both economic growth and employment . According to World Tourism Organization (UNWTO, 2013a) tourism has _____________ ____ _______ ___________ _________ ________ __ ___ __________ _________ ________ _________ ___ ________ __.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master of Arts in Tourism Management
Course Code : MTM
Subject Name : Marketing for Tourism Managers
Subject Code : MTM 6
Year : 2022