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Purpose of market research

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Purpose of market research


Posted on : 2023-03-16 17:13:20 | Author : IGNOU Academy | View : 24

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Market research is an essential process that businesses use to gather information about their target audience, competitors, and industry trends. The purpose of market research is to help businesses make informed decisions about their marketing strategy, product development, and overall business operations. In this article, we will discuss the key purposes of market research.

  1. Identifying customer needs and preferences: The primary purpose of market research is to understand the needs and preferences of the target audience. This information can be used to develop products and services that meet the needs of the customers. ____________ _________ ___ _______ __ ____________.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : Bachelor of Arts in Tourism Studies
Course Code : BTS
Subject Name : Tourism Marketing
Subject Code : TS 6
Year : 2023



IGNOU TS 6 Solved Assignment 2023
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