Mention the purposes for which familiarization tours are conducted. Who all would you invite for the tour and which type of destination will be visited?

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Familiarization tours, commonly referred to as FAM tours, are a crucial aspect of the tourism industry. These tours are designed to familiarize travel agents, tour operators, meeting planners, and other industry professionals with a particular destination or attraction. FAM tours allow professionals to experience firsthand the products and services that they will be selling to their clients.

The primary purpose of a FAM tour is to educate industry professionals about the destination and its attractions. FAM tours help professionals to become more familiar with a particular destination's unique selling points, such as its cultural heritage, historical significance, natural beauty, and recreational opportunities. By experiencing the destination, professionals can develop a better understanding of the product, which enables them to provide more accurate and personalized recommendations to their clients.

FAM tours are also an excellent opportunity for industry professionals to network and build relationships with other professionals. The tours provide a platform for participants to meet and interact with representatives from hotels, airlines, tourist boards, and other businesses associated with the tourism industry. Participants can exchange ideas, discuss potential collaborations, and gain valuable insights into the industry's latest trends and developments.

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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : Bachelor of Arts in Tourism Studies
Course Code : BTS
Subject Name : Tourism Marketing
Subject Code : TS 6
Year : 2023