Product development and Product Sourcing

Word Count : 250

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Product development and product sourcing are crucial components of the buying and merchandising process in retail. Product development involves the creation and design of new products that align with consumer needs, market trends, and brand positioning. This process typically begins with market research to identify customer preferences and gaps in the market. Based on this research, designers and product developers work to create prototypes, choose materials, finalize designs, and test the product's feasibility. The goal is to ensure the product is innovative, cost-effective, _____________ _____________ _________ _____________ ___ ________ ________ _____ ___ _____ __ ___ ________ __.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : BBA in Retailing with the Modular Apporach
Course Code : BBARL
Subject Name : Buying and Merchandising-II
Subject Code : BRL 10
Year : 2024 2025