Identify any five Indian advertisements. Find out the following details of the respective advertisements from the media literacy perspectives: a] What is being sold through these advertisements? b] How is it being sold? c] What is the main agenda of each advertisement, and how it is conceptualized to influence the consumer? 

Word Count : 505

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Five examples of popular Indian advertisements along with the general perspectives on their media literacy aspects.

1. Cadbury Dairy Milk - "Kuch Meetha Ho Jaye" Campaign: a] The advertisement promotes Cadbury Dairy Milk chocolate. b] It is being sold through the idea that consuming Cadbury Dairy Milk brings joy and happiness to people's lives. c] The main agenda of the advertisement is to create an emotional connection with the audience by associating the chocolate with sweet moments and celebrations. It is conceptualized to evoke positive emotions and a sense of indulgence, encouraging consumers to satisfy their sweet cravings with Cadbury Dairy Milk.

2. Dettol - "Dettol Dettol Ho" Campaign: a] The advertisement promotes Dettol, a brand of antiseptic liquid. b] It is being sold __________ _____________ ___ ____________ ___________ __________ ________ ______ __ _________ __________ __ ___________.
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Degree : PG DIPLOMA PROGRAMMES
Course Name : Post Graduate Diploma in Journalism and Mass Communication
Course Code : PGJMC
Subject Name : MEDIA AND SOCIETY
Subject Code : MJM 24
Year : 2023