Define and explain the term marketing communication mix. What elements constitute marketing communication mix? Briefly discuss each of these elements the role and advantages in promoting a product/service

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The marketing communication mix, also known as the promotional mix, refers to the combination of communication tools and strategies that organizations use to convey their marketing messages to the target audience. It involves selecting and integrating various promotional elements to effectively promote a product or service. The marketing communication mix consists of several key elements, each playing a unique role in promoting the offering. Let's discuss each of these elements and their advantages:

1. Advertising: Advertising involves paid, non-personal communication through various media channels to reach a large audience. It allows organizations to create brand awareness, influence consumer perceptions, and generate interest in the product or service. Advantages of advertising include its extensive reach, control over the message, and ability to create a consistent brand image.

2. Sales Promotion: Sales promotion refers to short-term incentives or promotional activities aimed at stimulating immediate sales. It includes techniques such as discounts, coupons, contests, samples, and loyalty programs. Sales promotion can generate excitement, encourage trial purchases, and drive customer loyalty. It offers direct incentives ____________ ____________ ___ __________ __________ ______ ____________ _________ _________ ___________ ___________.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master in Business Administration
Course Code : MBA
Subject Name : Integrated Marketing Communication
Subject Code : MMPM 7
Year : 2023