(a) What is product line? By taking an FMCG company of your choice as an example discuss its product line. Explain the Product Life Cycle concept (PLC) and how does it help in product planning activity of a business. 

(b) What is the rationale for managing product portfolio? Discuss. Explain the Methodology of constructing BCG matrix. 

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A product line refers to a group of related products marketed by a company under a single brand. These products are usually similar in nature, serve similar customer needs, and may be sold through the same distribution channels. Product lines can vary in length, which refers to the number of products a company offers within a specific category.

For instance, considering an FMCG company like Procter & Gamble (P&G), the company has several product lines such as personal care, home care, health care, and fabric care. Under personal care, products like shampoos (Head & Shoulders, Pantene), skin care (Olay), and deodorants (Old Spice) fall within a product line. Each of these product lines offers different variants catering to various customer preferences, price points, and needs. The product line ________ __ _________ ____ ____________ ______ __ ______ _____ _______ __ _____ __________ ___.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master in Business Administration
Course Code : MBA
Subject Name : Product Management
Subject Code : MS 63
Year : 2022