IGNOU MS 63 SOLVED ASSIGNMENT

Ques 1.

Discuss the scope, relevance and, significance of product management function in the current market scenario?

Ques 2.

Briefly describe each of the four distinct stages of the product life cycle by taking an example each from consumer and industrial products you are familiar with?

Ques 3.

Discuss the term 'Positioning' of a product in the Indian context? What are the various tools available for positioning decision making? Explain in detail?

Ques 4.

What factors determine the decision to offer new products by the marketer? What are the steps involved in new product launch? Discuss with the help of a suitable example?

Ques 5.

Discuss the models of pretest marketing available to the Indian marketer? What is the rationale for test marketing? Discuss situations where you think test marketing is not desirable?

Ques 6.

Discuss the scope, relevance and, significance of product management function in the current market scenario?

Ques 7.

Briefly describe each of the four distinct stages of the product life cycle by taking an example each from consumer and industrial products you are familiar with?

Ques 8.

Discuss the term 'Positioning' of a product in the Indian context? What are the various tools available for positioning decision making? Explain in detail?

Ques 9.

What factors determine the decision to offer new products by the marketer? What are the steps involved in new product launch? Discuss with the help of a suitable example?

Ques 10.

Discuss the models of pretest marketing available to the Indian marketer? What is the rationale for test marketing? Discuss situations where you think test marketing is not desirable?

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