Identify any five Indian advertisements. Find out the following details of the respective advertisements from the media literacy perspectives: a] What is being sold through these advertisements? b] How is it being sold? c] What is the main agenda of each advertisement, and how it is conceptualized to influence the consumer?

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In the contemporary media landscape, advertisements play a pivotal role in shaping consumer behavior and societal norms. By analyzing five prominent Indian advertisements, we can gain insights into the strategies employed by brands to influence their target audiences. The first advertisement under consideration is Dabur's nationalistic campaign promoting its toothpaste brand. In this advertisement, Dabur positions itself as a patriotic alternative to foreign brands, particularly targeting Colgate, which holds a significant market share in India. The ad features unbranded toothpaste in Colgate-style packaging, accompanied by the slogan "Born there, not here," styled with American flag-inspired typography. This approach appeals to nationalistic sentiments, encouraging consumers to choose Indian-made products over foreign ones. The main agenda of this advertisement is to capitalize on the growing trend of "Swadeshi" or preference for locally made goods, thereby influencing consumer choices through emotional appeal. Secondly, Fevicol's '65 Years ____ ___________ ___ _________ ________ ____________ ____________ ________ __________ ____ ____ ________ ___________ ___.
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Degree : PG DIPLOMA PROGRAMMES
Course Name : Post Graduate Diploma in Journalism and Mass Communication
Course Code : PGJMC
Subject Name : MEDIA AND SOCIETY
Subject Code : MJM 24
Year : 2023