IGNOU MTTM 9 SOLVED ASSIGNMENT 2025

Ques 1.

What is marketing research? Describe the stages involved in a marketing research process.

Ques 2.

Refer India Tourism Statistics 2022 (Pdf available on https://tourism.gov.in/market-research-and-statistics) and discuss the potential and dimensions of domestic and Inbound tourism in India. 

Ques 3.

Critically examine the role of Public Organisations, Local Bodies and NGOs in the marketing of a tourism destination.

Ques 4.

Discuss giving suitable examples the alternative forms of tourism and how they can be marketed.

Ques 5.

Give an account of the characteristics of the Asia and Pacific tourism market.

Ques 6.

Describe the characteristics of Japanese tourist behaviour. Based on these characteristics, prepare a 7 days itinerary to India for a group of 10 Japanese senior citizens. 

Ques 7.

Why are the Gulf and Middle East countries important tourism markets for India? Suggest ways how we can market India to these countries?

Ques 8.

Why is tourism considered a hard business activity? Explain the various internal and external constraints that affect the marketing of India as a tourism destination.

Ques 9.

Differentiate between NRI and PIO. As the Marketing Manager of a Tour Operation Company, suggest marketing strategies you would adopt to target them.

Ques 10.

Demographic profiles

Ques 11.

Geographic factors

Ques 12.

Psychographic attitudes

Ques 13.

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