IGNOU MTTM 6 SOLVED ASSIGNMENT

Ques 1.

What do you understand by the term "Marketing Mix"? Discuss the role and importance of Marketing Mix in the Tourism Industry.

Ques 2.

Discuss the characteristics of Service Industry. Explain how it affects the Marketing Mix with suitable example

Ques 3.

 Define Market Segmentation. Explain the variables used for market segmentation in the tourism industry with the help of suitable examples.

Ques 4.

What do you understand by Channels of Distribution? What are the channels of distribution used in tourism industry? Give relevant examples. 

Ques 5.

Social Marketing

Ques 6.

Packaging in Tourism

Ques 7.

Marketing Strategy

Ques 8.

Role of Wholesaler in Tourism

Ques 9.

Define marketing research. Discuss the purpose, scope, procedure, and application of marketing research. Also mention the problems in conducting marketing research in India.

Ques 10.

What is marketing organization? Explain the changing role of marketing organization and methods of designing the marketing organization. 

Ques 11.

Explain the Stages in Buyer decision making process. Discuss the Factors influencing consumer behavior with suitable examples.

Ques 12.

Define Branding. Discuss the advantages and disadvantages of branding decisions with the help of suitable examples from tourism industry.

Ques 13.

Personal Selling

Ques 14.

Determinants of Pricing

Ques 15.

 Sales Forecasting

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IGNOU MTTM Assignments Jan - July 2025 - IGNOU University has uploaded its current session Assignment of the MTTM Programme for the session year 2026. Students of the MTTM Programme can now download Assignment questions from this page. Candidates have to compulsory download those assignments to get a permit of attending the Term End Exam of the IGNOU MTTM Programme.

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