IGNOU MS 66 SOLVED ASSIGNMENT

Ques 1.

Briefly comment on the problems faced by researchers in conducting marketing research in India?

Ques 2.

Discuss the different aspects of classification of data. What are the likely problems encountered in the classification and how they can be handled?

Ques 3.

What sort of marketing information can he collected with the help of a questionnaire? Explain the meaning of open-ended and closed-ended question.

Ques 4.

Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.

Ques 5.

 What design would you use for following situations? Justify your answer.

Ques 6.

Test whether the coloured newspaper advertisement is more effective than the black and white advertisement?

Ques 7.

 Determine the type of customers who would be the first adopters of a newly introduced brand?

Ques 8.

Briefly comment on the problems faced by researchers in conducting marketing research in India?

Ques 9.

Discuss the different aspects of classification of data. What are the likely problems encountered in the classification and how they can be handled?

Ques 10.

What sort of marketing information can he collected with the help of a questionnaire? Explain the meaning of open-ended and closed-ended question.

Ques 11.

Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.

Ques 12.

 What design would you use for following situations? Justify your answer.

Ques 13.

Test whether the coloured newspaper advertisement is more effective than the black and white advertisement?

Ques 14.

 Determine the type of customers who would be the first adopters of a newly introduced brand?

Ques 15.

Briefly comment on the problems faced by researchers in conducting marketing research in India?

Ques 16.

Discuss the different aspects of classification of data. What are the likely problems encountered in the classification and how they can be handled?

Ques 17.

What sort of marketing information can he collected with the help of a questionnaire? Explain the meaning of open-ended and closed-ended question.

Ques 18.

Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.

Ques 19.

 What design would you use for following situations? Justify your answer.

Ques 20.

Test whether the coloured newspaper advertisement is more effective than the black and white advertisement?

Ques 21.

 Determine the type of customers who would be the first adopters of a newly introduced brand?

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