IGNOU MS 611 SOLVED ASSIGNMENT

Ques 1.

 In what ways are the social factors and institutions likely to impact the design of the marketing mix of a company for the rural market? Critically analyse and comment.

Ques 2.

How do culture and social class influence rural buying behaviour? Explain with reference to purchase of a consumer durable product.

Ques 3.

 Explain the concept of promotional pricing in the context of rural markets. Do you agree that price differentials across product categories can be the only viable pricing strategy for rural markets? Explain.

Ques 4.

Discuss the consumer buying process followed by rural consumers. How will you use your understanding of the influence of factors like attitudes, motivation and lifestyles to plan your marketing strategies for the rural markets? Explain with suitable examples.

Ques 5.

 Impact of rural politics on rural marketing

Ques 6.

 Family life cycle and lifestyle

Ques 7.

Rural advertising through conventional media

Ques 8.

 Usage of symbols and pictures in rural communication

Ques 9.

Dynamics of rural physical distribution

Ques 10.

 In what ways are the social factors and institutions likely to impact the design of the marketing mix of a company for the rural market? Critically analyse and comment.

Ques 11.

How do culture and social class influence rural buying behaviour? Explain with reference to purchase of a consumer durable product.

Ques 12.

 Explain the concept of promotional pricing in the context of rural markets. Do you agree that price differentials across product categories can be the only viable pricing strategy for rural markets? Explain.

Ques 13.

Discuss the consumer buying process followed by rural consumers. How will you use your understanding of the influence of factors like attitudes, motivation and lifestyles to plan your marketing strategies for the rural markets? Explain with suitable examples.

Ques 14.

 Impact of rural politics on rural marketing

Ques 15.

 Family life cycle and lifestyle

Ques 16.

Rural advertising through conventional media

Ques 17.

 Usage of symbols and pictures in rural communication

Ques 18.

Dynamics of rural physical distribution

Ques 19.

 In what ways are the social factors and institutions likely to impact the design of the marketing mix of a company for the rural market? Critically analyse and comment.

Ques 20.

How do culture and social class influence rural buying behaviour? Explain with reference to purchase of a consumer durable product.

Ques 21.

 Explain the concept of promotional pricing in the context of rural markets. Do you agree that price differentials across product categories can be the only viable pricing strategy for rural markets? Explain.

Ques 22.

Discuss the consumer buying process followed by rural consumers. How will you use your understanding of the influence of factors like attitudes, motivation and lifestyles to plan your marketing strategies for the rural markets? Explain with suitable examples.

Ques 23.

 Impact of rural politics on rural marketing

Ques 24.

 Family life cycle and lifestyle

Ques 25.

Rural advertising through conventional media

Ques 26.

 Usage of symbols and pictures in rural communication

Ques 27.

Dynamics of rural physical distribution

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