IGNOU MS 61 SOLVED ASSIGNMENT

Ques 1.

How would you differentiate between organisational buying and individual buying. Taking the example of purchase of stationery of your personal we and for organisational purposes, explain the differences.

Ques 2.

What is meant by consumer attitude? How do you justify the relevance of studying attitudes when they may not accurately predict action? Give an example to illustrate your answer.

Ques 3.

Define Culture and Subculture. Compare the Indian culture values with the American culture or that of any other culture that you have read about or are familiar with.

Ques 4.

Explain the purchase process and its determinants. Do you consider them equally effective to Indian shopping culture? What changes you would recommend in this respect?

Ques 5.

The Psychoanalytic Theory of Freud

Ques 6.

Social-Psychological Neo-Freudian Theory

Ques 7.

Trait Theory of Personality.

Ques 8.

How would you differentiate between organisational buying and individual buying. Taking the example of purchase of stationery of your personal we and for organisational purposes, explain the differences.

Ques 9.

What is meant by consumer attitude? How do you justify the relevance of studying attitudes when they may not accurately predict action? Give an example to illustrate your answer.

Ques 10.

Define Culture and Subculture. Compare the Indian culture values with the American culture or that of any other culture that you have read about or are familiar with.

Ques 11.

Explain the purchase process and its determinants. Do you consider them equally effective to Indian shopping culture? What changes you would recommend in this respect?

Ques 12.

The Psychoanalytic Theory of Freud

Ques 13.

Social-Psychological Neo-Freudian Theory

Ques 14.

Trait Theory of Personality.

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