IGNOU MS 6 SOLVED ASSIGNMENT

Ques 1.

Define 'Marketing' and distinguish it from mere 'Selling'.

Ques 2.

How does social marketing differ from business marketing in terms of objectives, approaches and the applicability of the 'four Ps'?

Ques 3.

Why marketing mix is an important determinant of a firm's success? What problems a marketer faces in determining a suitable marketing mix?

Ques 4.

Discuss the importance of sub-cultures in segmenting the Indian market for food products. Divide India into four regions comprising North, South, West and East and then proceed further

Ques 5.

 Explain the meaning of Product diversification, particularly distinguishing between related and unrelated diversifications.

Ques 6.

Explain how the marketing mix has to be changed during the different stages of the product life cycle.

Ques 7.

Enumerate and explain with examples the various public policy instruments which have a direct bearing on the 4Ps of marketing mix.

Ques 8.

As a Business entrepreneur would you perceive consumerism as a Business ethic or a social responsibility? Comment

Ques 9.

Define 'Marketing' and distinguish it from mere 'Selling'.

Ques 10.

How does social marketing differ from business marketing in terms of objectives, approaches and the applicability of the 'four Ps'?

Ques 11.

Why marketing mix is an important determinant of a firm's success? What problems a marketer faces in determining a suitable marketing mix?

Ques 12.

Discuss the importance of sub-cultures in segmenting the Indian market for food products. Divide India into four regions comprising North, South, West and East and then proceed further

Ques 13.

 Explain the meaning of Product diversification, particularly distinguishing between related and unrelated diversifications.

Ques 14.

Explain how the marketing mix has to be changed during the different stages of the product life cycle.

Ques 15.

Enumerate and explain with examples the various public policy instruments which have a direct bearing on the 4Ps of marketing mix.

Ques 16.

As a Business entrepreneur would you perceive consumerism as a Business ethic or a social responsibility? Comment

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