IGNOU MS 423 SOLVED ASSIGNMENT

Ques 1.

What are services? How are services different from physical products? What special features do services have, and how do these features affect the marketing of financial services?

Ques 2.

What are the main behavioural models used to understand how customers make buying decisions? How are these models useful for marketing?

Ques 3.

What are the different ways banks deliver their services to customers? Explain the electronic or digital methods used for providing financial services.

Ques 4.

What features do investors usually look for in mutual fund schemes? How do mutual funds make their products stand out from others?

Ques 5.

How has information technology changed business and the economy? Explain its impact, especially on international business.

Ques 6.

What are services? How are services different from physical products? What special features do services have, and how do these features affect the marketing of financial services?

Ques 7.

What are the main behavioural models used to understand how customers make buying decisions? How are these models useful for marketing?

Ques 8.

What are the different ways banks deliver their services to customers? Explain the electronic or digital methods used for providing financial services.

Ques 9.

What features do investors usually look for in mutual fund schemes? How do mutual funds make their products stand out from others?

Ques 10.

How has information technology changed business and the economy? Explain its impact, especially on international business.

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