IGNOU MNM 26 SOLVED ASSIGNMENT

Ques 1.

The rise of OTT platforms, social media, and mobile-first content has significantly altered media audience behaviour in India.

Analyse how changing media audiences and media literacy influence the planning of integrated campaigns, with reference to any one recent Indian campaign or platform.

(Relevant Units: Unit 1 - Media Audiences; Unit 2 - Media Literacy; Unit 4-Indian Consumer Environment)

Ques 2.

The recent General Elections in India witnessed extensive use of digital media, targeted messaging, and multi-platform communication.

Analyse the media planning and media selection strategies used in any one political or election-related campaign, highlighting the role of traditional and digital media integration.

(Relevant Units: Unit 5 - Media Planning Concepts; Unit 6 - Media Selection & Scheduling; Unit 7 - Internet as Advertising Medium)

Ques 3.

Recent campaigns by brands such as Swachh Bharat Mission, Fit India, or road

safety initiatives rely heavily on persuasive appeals and visual symbolism. Analyse any one such campaign by examining the use of persuasive appeals, colour psychology, and campaign research in influencing audience behaviour. (Relevant Units: Unit 9 - Persuasive Appeals & Colour Psychology; Unit 10 -Campaign Planning Research)

Ques 4.

Rebranding exercises by Indian organisations (such as Air India, LIC, or Tata Group digital transformation) involve communication across multiple media platforms.

Analyse any one rebranding campaign and discuss how integrated communication strategies are used to ensure message consistency and audience acceptance.

(Relevant Units: Unit 11 - Branding Across Media; Unit 12 - Integrated Communication Strategies)

Ques 5.

ocial sector campaigns addressing issues such as public health, sanitation, gender equality, or environmental sustainability increasingly combine advocacy, grassroots communication, and public service advertising. Analyse any one such campaign and examine how social marketing communication and public service campaign principles are applied to mobilise public participation.

(Relevant Units: Unit 13 - Social Marketing Communication; Unit 14 Advocacy & Social Mobilisation; Unit 15 - Grassroots Communication; Unit 16 Public Service Campaigns)

Ques 6.

The rise of OTT platforms, social media, and mobile-first content has significantly altered media audience behaviour in India.

Analyse how changing media audiences and media literacy influence the planning of integrated campaigns, with reference to any one recent Indian campaign or platform.

(Relevant Units: Unit 1 - Media Audiences; Unit 2 - Media Literacy; Unit 4-Indian Consumer Environment)

Ques 7.

The recent General Elections in India witnessed extensive use of digital media, targeted messaging, and multi-platform communication.

Analyse the media planning and media selection strategies used in any one political or election-related campaign, highlighting the role of traditional and digital media integration.

(Relevant Units: Unit 5 - Media Planning Concepts; Unit 6 - Media Selection & Scheduling; Unit 7 - Internet as Advertising Medium)

Ques 8.

Recent campaigns by brands such as Swachh Bharat Mission, Fit India, or road

safety initiatives rely heavily on persuasive appeals and visual symbolism. Analyse any one such campaign by examining the use of persuasive appeals, colour psychology, and campaign research in influencing audience behaviour. (Relevant Units: Unit 9 - Persuasive Appeals & Colour Psychology; Unit 10 -Campaign Planning Research)

Ques 9.

Rebranding exercises by Indian organisations (such as Air India, LIC, or Tata Group digital transformation) involve communication across multiple media platforms.

Analyse any one rebranding campaign and discuss how integrated communication strategies are used to ensure message consistency and audience acceptance.

(Relevant Units: Unit 11 - Branding Across Media; Unit 12 - Integrated Communication Strategies)

Ques 10.

ocial sector campaigns addressing issues such as public health, sanitation, gender equality, or environmental sustainability increasingly combine advocacy, grassroots communication, and public service advertising. Analyse any one such campaign and examine how social marketing communication and public service campaign principles are applied to mobilise public participation.

(Relevant Units: Unit 13 - Social Marketing Communication; Unit 14 Advocacy & Social Mobilisation; Unit 15 - Grassroots Communication; Unit 16 Public Service Campaigns)

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