IGNOU MNM 26 SOLVED ASSIGNMENT 2025

Ques 1.

Analyzing Indian Media Audiences

Conduct a survey among different demographic groups in your locality to analyze their media consumption habits. Compare their preferences across traditional media (like television and newspapers) and digital media (like OTT platforms and social media). Discuss the implications for integrated campaign planning.

Ques 2.

Case Study on Media Planning

Choose an Indian FMCG brand and analyze its recent advertising strategy. Focus on the media selection, scheduling techniques, and role of digital platforms in its campaign. Suggest ways to optimize their media plan.

Ques 3.

Creating a Public Service Campaig

Design a public service campaign addressing a critical social issue, such as road safety or clean energy adoption. Highlight how you would use grassroots communication and digital media to maximize reach and impact.

Ques 4.

Designing an Advocacy Campaign

Select a social issue relevant to your local community (e.g., sanitation, literacy, or vaccination). Design an advocacy campaign that combines grassroots communication and social mobilization to create awareness and drive action.

Ques 5.

Role of Color and Psychology in Campaigns

Analyze a successful public service advertisement in India (e.g., campaigns by Ministry of Health or Swachh Bharat Abhiyan). Evaluate how color psychology and emotional appeals were used to influence audience behavior.

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