IGNOU MNM 25 SOLVED ASSIGNMENT 2025

Ques 1.

Brand Identity Analysis

Select a well-known Indian brand and analyze its core and extended brand identity using David Aaker's model or Kapferer's Brand Identity Prism. Provide examples of how these identities are reflected in the brand's marketing campaigns.

Ques 2.

Comparative Study of Online Brand Positioning

Compare the online positioning strategies of two competing indian brands in the same industry (e.g., Zomato vs. Swiggy or Flipkart vs. Amazon). Discuss their use of social media, influencer marketing, and customer engagement.

Ques 3.

Social Media Branding Strategy

Choose a brand actively using social media (e.g., Amul, Vivo, or Tata Motors) and analyze its social media branding strategy. Focus on how it uses platforms like Instagram, Twitter, or YouTube to create brand awareness and build customer loyalty.

Ques 4.

User-Generated Content as a Branding Tool

Study a brand that successfully uses user-generated content (e.g., Myntra's style contests or Starbucks India campaigns). Discuss how this strategy enhances the brand's online presence and consumer engagement.

Ques 5.

Digital PR and Crisis Management

Research a recent PR crisis faced by an Indian brand (e.g., Indigo Airlines or Haldiram's social media controversy). Analyze the digital PR strategies used to manage the situation and rebuild brand trust.

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