IGNOU MNM 22 SOLVED ASSIGNMENT 2025

Ques 1.

Application of Consumer Behaviour Models

Combine concepts from Unit 1 (Nature and Scope) and Unit 3 (Models of Consumer Behaviour) to analyze the purchase journey of a consumer buying a high-value product (e.g., a car or smartphone). Map the decision-making process using relevant consumer behavior models.

Ques 2.

Personality and Motivation in Buying Decisions

With references to Unit 5 (Personality and Self-Concept) and Unit 8 (Motivation and Involvement), conduct a case study of two individuals with contrasting personalities. Analyze how their motivations differ when purchasing a similar product.

Ques 3.

Role of Marketing Communication in the Buying Journey

Integrating insights from Unit 14 (Information Processing) and Unit 15 (Alternative Evaluation), evaluate the effectiveness of a recent Indian digital campaign (e.g., Swiggy or Zomato) in guiding customers through the buying process.

Ques 4.

Consumer Behaviour Strategy for a New Market

Based on Units 4 (Organizational Buying) and Unit 15, design a communication strategy for a small business entering a new market segment. Highlight how understanding individual and group influences aids in crafting effective messages.

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