IGNOU MNM 22 SOLVED ASSIGNMENT

Ques 1.

The rapid rise of quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart has changed everyday buying behaviour in urban India.

Analyse how consumer needs, motivation, involvement, and lifestyle factors influence the adoption of quick-commerce services.

(Relevant Units: Unit 1 - Consumer Behaviour; Unit 2 - Lifestyle Marketing; Unit 8 - Motivation & Involvement)

Ques 2.

Influencer-led consumption has become a dominant trend on platforms such as Instagram and YouTube, especially in categories like fashion, beauty, gadgets, and food.

Select any one influencer-driven campaign or product trend and analyse how perception, learning, memory, and attitude formation shape consumer response.

(Relevant Units: Unit 6 - Perception & Attitude; Unit 7 - Learning & Memory; Unit 9 - Online & Digital Influences)

Ques 3.

Indian households increasingly display conflicting consumption behaviour, such as spending heavily on weddings or festivals while simultaneously seeking discounts through sales and cashbacks.

Analyse this behaviour using concepts of cultural influence, reference groups,

family roles, and social class.

(Relevant Units: Unit 10 - Reference Groups; Unit 11 - Family Buying Roles; Unit 12 - Cultural & Sub-cultural Influences)

Ques 4.

The growing popularity of electric vehicles (EVs) in India has involved significant consumer hesitation, comparison, and post-purchase discussion. Analyse the consumer buying process for EVs by examining problem recognition, information search, evaluation of alternatives, and post-purchase behaviour.

(Relevant Units: Unit 13 - Problem Recognition; Unit 14 - Information Processing; Unit 15 - Alternative Evaluation; Unit 16 - Post-purchase Behaviour)

Ques 5.

During major online sales events (such as Amazon Great Indian Festival or Flipkart Big Billion Days), consumers often make impulsive or regret-based purchases.

Analyse this behaviour by linking individual psychological factors and situational influences, and discuss how marketers design communication to trigger such buying decisions.

(Relevant Units: Unit 5 - Personality & Self Concept; Unit 6 - Perception; Unit 16 - Purchase & Post-purchase Behaviour)

Ques 6.

The rapid rise of quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart has changed everyday buying behaviour in urban India.

Analyse how consumer needs, motivation, involvement, and lifestyle factors influence the adoption of quick-commerce services.

(Relevant Units: Unit 1 - Consumer Behaviour; Unit 2 - Lifestyle Marketing; Unit 8 - Motivation & Involvement)

Ques 7.

Influencer-led consumption has become a dominant trend on platforms such as Instagram and YouTube, especially in categories like fashion, beauty, gadgets, and food.

Select any one influencer-driven campaign or product trend and analyse how perception, learning, memory, and attitude formation shape consumer response.

(Relevant Units: Unit 6 - Perception & Attitude; Unit 7 - Learning & Memory; Unit 9 - Online & Digital Influences)

Ques 8.

Indian households increasingly display conflicting consumption behaviour, such as spending heavily on weddings or festivals while simultaneously seeking discounts through sales and cashbacks.

Analyse this behaviour using concepts of cultural influence, reference groups,

family roles, and social class.

(Relevant Units: Unit 10 - Reference Groups; Unit 11 - Family Buying Roles; Unit 12 - Cultural & Sub-cultural Influences)

Ques 9.

The growing popularity of electric vehicles (EVs) in India has involved significant consumer hesitation, comparison, and post-purchase discussion. Analyse the consumer buying process for EVs by examining problem recognition, information search, evaluation of alternatives, and post-purchase behaviour.

(Relevant Units: Unit 13 - Problem Recognition; Unit 14 - Information Processing; Unit 15 - Alternative Evaluation; Unit 16 - Post-purchase Behaviour)

Ques 10.

During major online sales events (such as Amazon Great Indian Festival or Flipkart Big Billion Days), consumers often make impulsive or regret-based purchases.

Analyse this behaviour by linking individual psychological factors and situational influences, and discuss how marketers design communication to trigger such buying decisions.

(Relevant Units: Unit 5 - Personality & Self Concept; Unit 6 - Perception; Unit 16 - Purchase & Post-purchase Behaviour)

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