IGNOU MMPM 6 SOLVED ASSIGNMENT

Ques 1.

What is the difference between a marketing information system and marketing research? Justify the need for marketing research.

Ques 2.

 Distinguish between exploratory and descriptive research design. Explain the various extraneous variables that, if not controlled in an experiment, may contaminate the effect of the independent variable.

Ques 3.

What do you understand by the term "correlation"? Explain how the study of the correlation coefficient helps in understanding the relationship between variables under consideration.

Ques 4.

What do you mean by "big data"? Explain the types of big data & the characteristics of big data with an example.

Ques 5.

Multidimensional Scaling

Ques 6.

Cluster Analysis

Ques 7.

Discriminant analysis

Ques 8.

What is the difference between a marketing information system and marketing research? Justify the need for marketing research.

Ques 9.

 Distinguish between exploratory and descriptive research design. Explain the various extraneous variables that, if not controlled in an experiment, may contaminate the effect of the independent variable.

Ques 10.

What do you understand by the term "correlation"? Explain how the study of the correlation coefficient helps in understanding the relationship between variables under consideration.

Ques 11.

What do you mean by "big data"? Explain the types of big data & the characteristics of big data with an example.

Ques 12.

Multidimensional Scaling

Ques 13.

Cluster Analysis

Ques 14.

Discriminant analysis

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