IGNOU MMPC 6 SOLVED ASSIGNMENT

Ques 1.

"Market segmentation is important for target markets and target markets are important for product positioning." Select two products one each from FMCG and consumer durables of your choice and discuss the above statement.

Ques 2.

Do you think that the Indian marketers are giving the required attention to serve the bottom of the pyramid and try to develop marketing strategies for people with lesser purchasing power? Discuss with a suitable example of your choice.

Ques 3.

Identify the basic factors that prompt a company to brand its products. Select any well-advertised brand of your choice and define the personality of that brand.

Ques 4.

. What makes pricing of services a challenging task for marketers? Identify any two service offerings of your choice and propose how to overcome these challenges.

Ques 5.

Integrated Marketing Communication

Ques 6.

Digital Marketing

Ques 7.

Factors determining choice of channels of distribution

Ques 8.

Marketing Mix at Different Stages of Product Life Cycle (PLC)

Ques 9.

"Market segmentation is important for target markets and target markets are important for product positioning." Select two products one each from FMCG and consumer durables of your choice and discuss the above statement.

Ques 10.

Do you think that the Indian marketers are giving the required attention to serve the bottom of the pyramid and try to develop marketing strategies for people with lesser purchasing power? Discuss with a suitable example of your choice.

Ques 11.

Identify the basic factors that prompt a company to brand its products. Select any well-advertised brand of your choice and define the personality of that brand.

Ques 12.

. What makes pricing of services a challenging task for marketers? Identify any two service offerings of your choice and propose how to overcome these challenges.

Ques 13.

Integrated Marketing Communication

Ques 14.

Digital Marketing

Ques 15.

Factors determining choice of channels of distribution

Ques 16.

Marketing Mix at Different Stages of Product Life Cycle (PLC)

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