IGNOU BRL 15 SOLVED ASSIGNMENT 2024 2025

Ques 1.

Why is information system important in retail business? Discuss the benefits of information system in retail.

Ques 2.

What is meant by CRM? How does it differ from social CRM?

Ques 3.

What are the areas of big data analytics in retail? Explain any two with their respective KPIs.

Ques 4.

E-commerce and Brick-and-Mortar

Ques 5.

Omni Channel Retailing and Single-Channel Retailing

Ques 6.

Traditional customer feedback and IT-Enabled Feedback Systems

Ques 7.

Mobile – based Application and Web – based Application in Retail

Ques 8.

Vendor master in retail

Ques 9.

WLAN

Ques 10.

Loyalty Management

Ques 11.

Business Intelligence (BI)

Ques 12.

“Information system is a combination of computer technology and other components”

Ques 13.

“E-tailing is a new concept in India and online retailing is a tedious task here

Ques 14.

“Technology is much more than just computers”

Ques 15.

“Seeing the growth of retail industry, it can be safely said that future of MMS is bright in India”.

Ques 16.

What is meant by online retailing? Discuss the advantages and shortcomings of e-retailing.

Ques 17.

What do you understand by campaign management? Discuss the process of implementing campaign management.

Ques 18.

Explain Integrated Retail Execution System (IRES). Describe the components of Store Execution System.

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