IGNOU BHC 14 SOLVED ASSIGNMENT

Ques 1.

Describe the types of Event Marketing. Discuss the importance and advantages of experiential Marketing in the growing Event Industry.

Ques 2.

Write an essay on the relevance of Market Segmentation to Event Management Companies. Describe the five options of targeting in the context of events.

Ques 3.

Write about Consumer Behaviour regarding Event Industry.

Explain Consumer Protection in India.

Ques 4.

 Describe the Ps framework proposed by Getz and Allen-et.al.

Ques 5.

Explain any two types of Event Marketing with the help of suitable examples.

Ques 6.

Describe the three generic strategies that an EMC can use as a framework to achieve strategic advantage.

Ques 7.

What is brand identity? Explain the difference between branding and brand building.

Ques 8.

Describe the approaches and contribution of personal selling in Event Marketing.

Ques 9.

Difference between B2C and B2B Markets

Ques 10.

 Concept of positioning in Events

Ques 11.

PESTLE Analysis and SWOT Matrix

Ques 12.

 Risk versus Return Matrix

Ques 13.

 Benefits of Brand Loyalty

Ques 14.

DAGMAR Approach

Ques 15.

Hybrid Communication in Event Marketing

Ques 16.

 Media Mix for Event

Ques 17.

Describe the types of Event Marketing. Discuss the importance and advantages of experiential Marketing in the growing Event Industry.

Ques 18.

Write an essay on the relevance of Market Segmentation to Event Management Companies. Describe the five options of targeting in the context of events.

Ques 19.

Write about Consumer Behaviour regarding Event Industry.

Explain Consumer Protection in India.

Ques 20.

 Describe the Ps framework proposed by Getz and Allen-et.al.

Ques 21.

Explain any two types of Event Marketing with the help of suitable examples.

Ques 22.

Describe the three generic strategies that an EMC can use as a framework to achieve strategic advantage.

Ques 23.

What is brand identity? Explain the difference between branding and brand building.

Ques 24.

Describe the approaches and contribution of personal selling in Event Marketing.

Ques 25.

Difference between B2C and B2B Markets

Ques 26.

 Concept of positioning in Events

Ques 27.

PESTLE Analysis and SWOT Matrix

Ques 28.

 Risk versus Return Matrix

Ques 29.

 Benefits of Brand Loyalty

Ques 30.

DAGMAR Approach

Ques 31.

Hybrid Communication in Event Marketing

Ques 32.

 Media Mix for Event

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