IGNOU BHC 14 SOLVED ASSIGNMENT 2024 2025

Ques 1.

Write about any two Ps of event marketing as marketing-mix tools. Further explain the Ps framework proposed by Getz and Allen et.al in detail.

Ques 2.

Describe the relevance of Market Segmentation to Event Management Companies. Write about the five options of targeting in the context of events.

Ques 3.

Explain sales promotion, its importance and strategies.

Ques 4.

Describe the different tools that can be used effectively to analyse event marketing environment.

Ques 5.

Explain the role of destination marketing organisations and convention bureaus in holding events.

Ques 6.

What is event positioning? How does an Intellectual Property help in maintaining its desired image and in event positioning? Give example.

Ques 7.

Explain Integrated Marketing Communications. How can E-marketing be integrated in the event marketing strategy?

Ques 8.

Explain the selection and execution of advertising message.

Ques 9.

Brand identity

Ques 10.

Risk versus Return Matrix

Ques 11.

Any two events based on image transfer

Ques 12.

Any two events based on image transfer

Ques 13.

Direct Marketing

Ques 14.

Viral Marketing and e-WOM

Ques 15.

Factors affecting media selection

Ques 16.

Press conference

Ques 17.

Contribution of personal selling to event marketing

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