IGNOU BCOE 141 SOLVED ASSIGNMENT 2025 2026

Ques 1.

आप एक FMCG कंपनी के विपणन प्रबंधक हैं जो एक नया उत्पाद लौन्ब कर रही है। आप इस उत्पाद की प्रभावी स्थिति के लिए बाजार खांडीकरण और लक्ष्यीकरण का उपयोग कैसे करेंगे? 

Ques 2.

2. फ्लिपकार्ट जैसी एक भारतीय ई-कॉमर्स कंपनी के लिए एक SWOT विश्लेषण तैयार कीजिए, जिसमें आंतरिक ताकतों और कमजोरियों तथा बाहरी अबसरों और खतरों पर ध्यान दिया गया हो।

Ques 3.

उत्पाद जीवन चक्र (PLC) को परिभाषित कीजिए PLC के प्रत्येक चरण के लिए उपयुक्त विपणन रणनीतियों पर चर्चा कीजिए और उपयुक्त उदाहरण दीजिए। 

Ques 4.

उपभोक्ता क्रय व्यबहार को प्रभावित करने वाले कारकों की व्याख्या कीजिए। विपणक उपभोक्ता व्यबहार की जानकारी का उपयोग विपणन रणनीतियों को आकार देने में कैसे कर सकते हैं? 

Ques 5.

आधुनिक विपणन में सोशल मीडिया की भूमिका का परीक्षण कीजिए। इसके साथ जुड़े अवसरों और चुनौतियों पर चर्चा कीजिए।

Ques 6.

 विपणन में उपभोक्ता संबंध प्रबंधन (CRM) के महत्व की व्याख्या कीजिए 

Ques 7.

विपणन मिश्रण में कीमत निर्धारण कैसे एक रणनीतिक भूमिका निभाता है? 

Ques 8.

विपणन मध्यस्थों के चयन के मानदंडों पर चर्चा कीजिए। कंपनियां उन्हें प्र भावी ढंग से प्रबंधित करने में किन चुनौतियों का सामना करती हैं?

Ques 9.

सेवाओं को परिभाषित कीजिए और उनकी विशेषताओं की व्याख्या कीजिए। सेवाओं का विपणन, सतुओं के विपणन से कैसे भिन्न होता है? 

Ques 10.

एकीकृत विपणन संप्रेषण (IMC) के महत्व पर चर्चा कीजिए। 

Ques 11.

 ब्रांडिंग

Ques 12.

 व्यक्तिगत विक्रय

Ques 13.

 बाजार मंथन मूल्य निर्धारण (Market Price Skimming) और बाजार पैठ मूल्य निर्धारण

Ques 14.

प्रचार (Publicity) और विज्ञापन (Advertising)

Ques 15.

You are the marketing manager of a FMCG company launching a new product. How would you use market segmentation and targeting to position this product effectively?

Ques 16.

Prepare a SWOT analysis for an Indian e-commerce company like Flipkart, focusing on internal strengths and weaknesses, and external opportunities and threats.

Ques 17.

Define product life cycle (PLC). Discuss the marketing strategies suitable for each stage of the PLC with relevant examples.

Ques 18.

Explain the factors influencing consumer buying behavior. How can marketers use consumer behavior insights to shape marketing strategies?

Ques 19.

Examine the role of social media in modern marketing. What are the opportunities and challenges associated with it?

Ques 20.

Explain the importance of Customer Relationship Management (CRM) in marketing.

Ques 21.

How does pricing play a strategic role in the marketing mix?

Ques 22.

Discuss the criteria for selecting marketing intermediaries. What challenges do firms face in managing them effectively?

Ques 23.

Define services and explain their characteristics. How does marketing of services differ from marketing of goods?

Ques 24.

Discuss the importance of Integrated Marketing Communication (IMC).

Ques 25.

Branding

Ques 26.

Personal selling

Ques 27.

Price skimming and penetration pricing

Ques 28.

Price skimming and penetration pricing

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